Sales Statistics for 2014, USA market (Source: NAMM Global Report)
Category Units Retail value
----------------------------- --------------- -------------
Acoustic guitars 1,499,000 units $678,000,000
Electric guitars 1,132,000 units $506,000,000
Digital pianos 135,000 units $165,000,000
Keyboard synthesizers 81,000 units $104,000,000
Controller keyboards 160,000 units $ 32,000,000
Portable keyboards under $199 656,000 units $ 64,000,000
Portable keyboards over $199 350,000 units $123,000,000
Total portable keyboards 1,006,000 units $187,000,000
This is just the USA. That's a lot of entry level keyboards. I don't think Yamaha can afford to ignore the entry market.
-- pj