Hi --
I wouldn't quite write off the USA market. The USA has the highest music sales per capita: $22.05 and the largest sales share for all instruments:
Global market sales share (all instruments)
U.S. 40.6%
Japan 13.0%
China 7.5%
Germany 5.8%
Canada 4.4%
France 4.3%
U.K. 3.2%
Italy 2.3%
Australia 2.2%
Brazil 1.7%
S.Korea 1.7%
Russia 1.3%
Mexico 1.1%
Netherlands 1.1%
Portable keyboard export figures are also interesting:
Country Units Value (USD)
---------- --------- -----------
China 4,800,000 350,000,000
Japan 100,000 23,000,000
There are a few other exporters (e.g., France), but their share is quite small. Japan moved a very significant part of electronic keyboard production off-shore beginning in 2009.
Here are China's top five export destinations for electronic keyboards:
Country Units Value (USD)
----------- --------- -----------
U.S. 1,100,000 89,000,000
Germany 580,000 45,000,000
Japan 390,000 37,000,000
Hong Kong 410,000 28,000,000
U.K. 200,000 15,000,000
All of these figures are estimated, so please beware.
Trying to tease results or conclusions out of the NAMM report is crazy difficult due to uneven (many countries missing) and/or inconsistent reporting.
All the best -- pj
P.S. You're right, Michael. That's all manufacturers. We'd all love to know the breakdown by competitor. :-)
P.P.S. Before everybody breaks out their calculators, please remember that these are all
estimates based on incomplete data. So, there are going to be inconsistencies.