Unfortunately Yamaha's market for this product is not ordinary people. It is mostly for well-to-do retirees or people with lots of extra money, or those who simply consider it a top priority.
The things are selling like hotcakes, so they aren't going to drop the price.
Having said this, you don't have to pay list price, or even MSRP. If you are in the U.S. you can get one for around $4,200. shipped. Might have to wait on more to reach the U.S. though.
And that's STILL a lot of money.